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Isometric view of a modern city featuring iconic buildings, including the Berlin TV tower, surrounded by green spaces, roads, and rail transport. The scene symbolizes a connected, sustainable, and urban future.

Future Vision of Global Metropolis BerlinCultural and Tourism Metropolis

Cultural and Tourism Metropolis
Cultural and Tourism Metropolis

Berlin's cultural and tourist diversity inspires people from all over the world and shapes the city's cultural and social development as well as its economy. This diversity is Berlin's unique selling point and figurehead, which inspires both an increased number of international guests and residents with its charisma. Culture can be experienced as “multiculture” and encompasses the entire cultural infrastructure of public and private offerings. It acts as a social glue, an educational institution, an economic factor and a place for international exchange and is therefore being further expanded. Berlin is leading a new era of tourism in which digital innovation and sustainable planning are advancing together. The people of Berlin value tourism as relevant and enriching for the city.

Berlin city app relieves and directs guest flows
Berlin city app relieves and directs guest flows

Digitalisation and intelligent use of data in tourism provide visitors with personalised offers. The public transport app is automatically integrated into the Berlin city app. Data streams also enable the digital management of visitor flows to avoid overcrowded hotspots. Dynamic pricing of attractions controls and equalises the flow of visitors.

Trade fair and congress centre as a showcase for the world
Trade fair and congress centre as a showcase for the world

The city inspires other cities and is recognised worldwide as a leading location for innovation and business. The trade fair and congress location Berlin is the showcase for the world's trends and sets standards in the development of new event formats.